Branding

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Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 12.18.2008 | Media

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

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Obama's Branding Genius

John Tepper Marlin | Posted 11.05.2008 | Business

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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Dress For Success: Professional Women Look To Image Consultants For Branding

dailymail.co.uk | Sadie Nicholas | Posted 10.20.2008 | Style

Read More: Working Women, Branding, Stylists, Fashion, Image, Style News

Thankfully, image consultants have come of age since the Nineties, so much so that, astonishingly, they're flying in the face of the fragile economic ...

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Brand Expert Scores Obama v. McCain 7 Ways

John Tepper Marlin | Posted 10.06.2008 | Politics

Read More: Lincoln Savings and Loan, Karl Rove, John McCain, New Century Financial, Countrywide Financial, Sarah Palin, Charles Keating, Breaking News, Branding, Barack Obama, Keating Five, Politics News

The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand Mc...

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Let's Be Blue -- A Plea for Partisanship

Bill Folman | Posted 09.17.2008 | Politics

Read More: U.S. Economy, Bill Clinton, Democrat, Gop Brand, Economics, Economy, Ad, Obama, Democratic Party, Democrats, Politics, Weak Economy, Advertising, Republican Brand, Republican, Branding, Fdr, Party Unity, Republican Party, Republicans, Politics News

Yes, yes, I know we are all a bunch of enlightened, Obama-style post-partisans, and isn't that wonderful -- but we are missing an opportunity here.

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Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 09.10.2008 | Media

Read More: Arnold Schwawrzenegger, John McCain, Presidential Campaign, George W. Bush, Positioning, Branding, Steve Schmidt, TV Advertising, Sarah Palin, Barack Obama, Dick Cheney, John McCain Attack Ads, Media News

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.

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Beyond Chachkas: Indigenous Crafts Plus Northern Design Equals Success

Julia Moulden | Posted 09.06.2008 | Living

Read More: Toronto, International Contemporary Furniture Fair, Artisans, Mexico, Globalization, New Radicals, North South Project, Rotman School of Mangement, Guyana, Indigenous People, New York, Skoll Foundation, Patty Johnson, Crafts, Caribbean, Ceramics, Branding, The Giving Life, Living News

Hands up if you've ever bought a handicraft while traveling, only to have it end up collecting dust in some closet at home. Thought so. We've all ...

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The Power of Nau

Julia Moulden | Posted 08.23.2008 | Living

Read More: Reinvent, The Body Shop, Nelson Mandela, John Lennon, Einstein, Apple, Nike, Yoko Ono, Patagonia, Branding, New Radicals, Portland, Think, Reimagine, Nau, Living News

Remember Apple's "Think Different" advertising campaign? "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the...

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How Ralph Lauren's Steroid-Sized Pony Will Help China's Best Counterfeiter's Grab The Most Gold

Stacie Krajchir | Posted 08.18.2008 | Style

Read More: Logo, Branding, Fashion, Counterfeiting, Beijing Olympics, Ralph Lauren, Style News

I get it, someone on the U.S. Olympic Committee was tired of seeing U.S. athletes walking the worldwide runway in basic track suits and Style savvy ...

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An Insight into IOC Thinking: Its 2007 Beijing Briefing on Major Communications Issues

Monroe Price | Posted 08.06.2008 | Media

Read More: Torch Relay, Censorship, Freedom of Speech, Olympics, Strategic Communication, Tibet, Religious Freedom, Air Quality, Branding, Sudan, Pollution, Media News

One of the most interesting documents to appear during July's IOC/blogosphere brouhaha was an internal IOC document dated August 3, 2007 called Beijing Briefing Kit: One-Year-to-Go Countdown Resource.

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Generation Y's 15 Favorite Eco-friendly Brands

Huffington Post | Posted 08.04.2008 | Green

Read More: Eco-Friendly Brands, Greenwashing, Teenage Consumer, Green Consumerism, Green, Branding, Green Business, Green Living, Generation Y, Green Business News, Green News

Outlaw Consulting, a qualitative research firm that monitors popular trends amongst the generation Y age group, surveyed 100 panelist on their preferr...

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Brands + Celebrities = The New Power Couple

Tina Wells | Posted 07.18.2008 | Business

Read More: Branding, Marketing, Corporate Sponsorship, Business News

Some might call this selling out, but they're missing the point. Not only are these partnerships smart marketing strategies, consumer brands and stars need each other in this era of new media.

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Winning to Change or Changing to Win: Obama and the Progressive Dilemma

Marshall Grossman | Posted 06.30.2008 | Politics

Read More: Barack Obama 2008, Democratic Party, Dlc, Democratic Primaries, Voting, 2008 Presidential Election, Political Brands, Branding, 2008 Election, Barack Obama, Politics News

Those of us who want real change must hold with one hand to the absolute necessity of an Obama victory and with the other to the possibility that pragmatic cynicism may be precisely not the road to achieve victory.

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How Green Is Your Brand?

New York Times | Posted 06.17.2008 | Green

Read More: Recycling, Going Green, Green, Environment, Sustainability, Branding, Marketing, Environmentalism, Conservation, Green Business, Green Living, Green News

Sustainable brands. A term soon to join the lexicon of perfect oxymorons, like jumbo shrimp and plastic glasses, but for now the title of a four-day a...

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Rebranding Republicans

Robert L. Borosage | Posted 05.13.2008 | Politics

Read More: Congress, Republicans, Election 2008, McCain Maverick, Change, Democratic Congress, John McCain, John Boehner, Branding, Democratic Party, 2008 Election, Politics News

Congress has grown less popular, but increasing majorities think the solution is to throw out Republicans, not Democrats. 29 Republicans looked at the race and decided to retire, and others suffered stunning special election defeats. "Our brand is still under repair," Boehner noted recently. So he called out the marketing gurus. Over the next week, he promises to roll out a new agenda to go with a new slogan . If John McCain, a 35-year veteran of the beltway, can market himself as a maverick for change, why not the House Republicans? But Boehner's rollout is likely to run into perilous craters.

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Vintage Brown Starbucks Cups, I Wish I Could Quit You

Andrew J. Nusca | Posted 04.15.2008 | Business

Read More: Branding, Starbucks, Starbucks Coffee, New Starbucks Cups, Coffee, Retro, Business News

Starbucks has created a new brand. In the minds of consumers, vintage brown is (hopefully) bonded to service, and bright green is attached to convenience.

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Obama's Message Is In The Remix

Gene Koo | Posted 02.22.2008 | Home

Read More: Youtube, Branding, Semiotic Democracy, Barack Obama, Offthebus, Hillary Clinton Online Organizing, Yes We Can, Huffington Post Off the Bus, Barack Obama Online, Barack Obama Online Organizing, Internet and Politics, Online Organizing, Home News

Call it a movement (if you're a believer), or mass delusion (if you're a cynic), or crowdsourcing (if you're a geek). What we're learning is that while average candidates stand on their platforms, leaders become a platform for supporters to stand upon.

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Tips for Personal Branding (and Protection) in a Digital Age

Tim Ferriss | Posted 02.11.2008 | Living

Read More: Wikipedia, Google, Branding, Personal Branding, Careerbuilder, Living News

Get smart and get real. You, Inc. exists whether you want it to or not. Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.

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Power to the People: Consumer Empowerment Changes the Work World

Andrea Learned | Posted 02.06.2008 | Business

Read More: Outsourcing, Branding, Consumerism, Global Economy, Brands, Business News

The average person has seen how he or she can demand more from brands, and become more a part of that conversation, and that is now influencing their perspective on their work situations.

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Martyring Our Kids on the McAltar

Kerry Trueman | Posted 01.14.2008 | Living

Read More: Healthy Food, Marion Nestle, Branding, Kids and Poor Nutrition, Nutrition, Living News

Companies have spent billions of dollars figuring out how to manipulate us, and they've concluded that the best way herd them to the cash registers is to rope 'em in while they're young.

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The "Top," "Best," Most Trendy" Business Trend for 2008? The Holistic Approach

Andrea Learned | Posted 12.21.2007 | Business

Read More: American Consumerism, Branding, Marketing, Consumerism, Renaissance Marketer, Association of National Advertisers, Business News

In order to stay one step ahead of today's consumers, a brand's management team must be able to connect seemingly disparate dots from politics to psychology to art, and everything in between.

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Did You Make Your Customers Smarter Today?

Polly LaBarre | Posted 11.19.2007 | Business

Read More: Starbucks Branding, Success of Starbucks, Nike Skateboarding, Nike, Wieden Kennedy Starbucks Ad, Starbucks, Dunkin Donuts, Branding, Marketing, Success of Top Brands, Howard Schulz, Brand Loyalty, Brand Marketing, Mcdonalds, Business News

The best brands are waking up to the fact that the way to establish an enduring connection with customers is not to push their own stuff, but to introduce them to new things, make them smarter, help them feel more connected to the front edge of culture.

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Love Lost for Lululemon?

Andrea Learned | Posted 11.14.2007 | Business

Read More: Vitasea, Lululemon, Branding, Business News

One of the things a brand, any brand, has to be very careful of, in this era of consumer-expected corporate transparency, is just what happened to Lululemon in this case.

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Across the Divide

Tom Doctoroff | Posted 10.29.2007 | Business

Read More: Marketing Advice, Mass Marketing, China Products, China Branding, Branding Tips, Branding, Marketing Tips, Low-Income Consumers, Chinese Consumers, Business News

In China, brands are surrogate indicators of quality. In a land of shoddy quality, mass market consumers do not take basic safety for granted.

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Don't Buy It

Polly LaBarre | Posted 10.22.2007 | Business

Read More: Slim-Fast, Dove, Barbie, Unilever, Dove Onslaught, Dove Self Esteem Fund, Blackspot Sneakers, Adbusters, Real Beauty, Fast Company, Axe Body Spray, Bom Chicka Wah Wah, Anti-Branding, Starbucks, Branding, Creative Advertising, Dove Campaign for Real Beauty, Ogilvy PR, Business News

Call it anti-branding. Dove is engaging customers by taking aim at its own industry.

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